Peak Performance Human Resource Advisors

Steve was great to work with! His knowledge in his field made my life so easy. He knew what he wanted and was able to communicate the efficiently. The website design is similar to his personality and sticks to his branding -- it's fun & unique while still positioning him as a expert in all things HR (what got his nickname as "Captain HR"!)

Website Design

Backend Automation

View Website

Testimonial

“Working with Tim Wright on my first-ever website was a terrific experience. From start to completion, Tim was quick to answer any questions, troubleshoot issues, and offer advice that truly elevated the site. He listened, understood my goals, and delivered a professional, polished product that truly reflects my brand.

Tim is also a terrific human being. He’s easy to work with, patient, and he was fully committed to helping me succeed. I’d recommend Tim Wright’s work to anyone looking for website development assistance.”

Core Challenges

Steve, also known as Captain HR, had just launched his own HR consultancy and was ready to bring his expertise online—but he didn’t have the digital tools in place to support that next step. No website. No platform to publish insights or resources. And no system to start capturing and nurturing leads.

When we connected, we began by getting clear on what he truly needed. Beyond just aesthetics, we focused on what the website should do—how it should function as a business tool. We dug into his goals, the kind of clients he wanted to attract, the services he offered, and how we could build a digital presence that worked as hard as he does.

What We Did

With a clear understanding of Steve’s challenges, goals, and brand personality, I designed a website that not only captured his fun, approachable vibe but also communicated his value as an expert HR consultant. The site was more than just a digital brochure—it became a tool for building trust and generating leads.

To help him grow his audience and client base, I built out two lead generation paths:

The HR Inventory – A free, 10-point compliance assessment that gave visitors immediate value by showing where they stood on key HR requirements. This positioned Steve as a helpful expert from the start.
Resources Section – This acted as a blog-meets-toolkit, where each article ended with a downloadable asset—like a checklist or guide—that required an email to access. This allowed Steve to share real expertise, build credibility, and capture warm leads he could nurture on the backend.

The best part? Both lead generation tools were fully automated (aside from writing the content itself). When someone submitted their email for a resource, the system instantly delivered the download—no manual follow-up needed.

For the HR Inventory, users completed the 10-question assessment and immediately received their compliance score. At the same time, Steve got an automatic email with the lead’s information, allowing him to follow up strategically without lifting a finger.

To help him grow his audience and client base, I built out two lead generation paths:

The HR Inventory – A free, 10-point compliance assessment that gave visitors immediate value by showing where they stood on key HR requirements. This positioned Steve as a helpful expert from the start.
Resources Section – This acted as a blog-meets-toolkit, where each article ended with a downloadable asset—like a checklist or guide—that required an email to access. This allowed Steve to share real expertise, build credibility, and capture warm leads he could nurture on the backend.

To help him grow his audience and client base, I built out two lead generation paths:

The HR Inventory – A free, 10-point compliance assessment that gave visitors immediate value by showing where they stood on key HR requirements. This positioned Steve as a helpful expert from the start.
Resources Section – This acted as a blog-meets-toolkit, where each article ended with a downloadable asset—like a checklist or guide—that required an email to access. This allowed Steve to share real expertise, build credibility, and capture warm leads he could nurture on the backend.

To help him grow his audience and client base, I built out two lead generation paths:

The HR Inventory – A free, 10-point compliance assessment that gave visitors immediate value by showing where they stood on key HR requirements. This positioned Steve as a helpful expert from the start.
Resources Section – This acted as a blog-meets-toolkit, where each article ended with a downloadable asset—like a checklist or guide—that required an email to access. This allowed Steve to share real expertise, build credibility, and capture warm leads he could nurture on the backend.

Website Design

I built a website for Captain HR to showcase his expertise and capture leads through blogs, downloadable resources, and an interactive HR inventory.

Backend Automation

I set up automations so Captain HR didn’t have to lift a finger—emails were triggered instantly, and HR inventory scores were graded and delivered to Steve automatically.

Easy Blog Upload

Websites can get clunky fast—especially when it’s hard to update content. That’s why I built this one on a CMS, so Steve can easily add or update blogs and resources anytime, without the usual hassle.

Website Maintenance

Now, I handle content updates, build new resources (plus their automations), and manage everything behind the scenes—so all Captain HR has to do is email or text me. Simple and stress-free.

Peak Performance Human Resource Advisors

Tim is also a terrific human being. He’s easy to work with, patient, and he was fully committed to helping me succeed. I’d recommend Tim Wright’s work to anyone looking for website development assistance.”

Core Challenges

What We Did

Website Design

Backend Automation

Easy Blog Upload

Website Maintenance

Tim Wright

Navigation